The Advantages of web Design and Online Marketing for Businesses.
If you are interested in people finding your website you will need make use of the right keywords, the basic idea to using the right keywords is simple when people are looking for a certain product they make use of certain words ensure your site has the right words and phrases.
Once Google sees that your page is relevant to the searches, it will index the page or the key word, and when another site uses the same keyword the will be able to find your page, however it is important to have at least five keywords that revolve around your product since people will not use one keyword.
The next big thing you can do is to create title tags with keywords and this is one of the single most piece of advice given to website owners so that the can be found, once you create simple and straightforward keyword driven titles and title tags this will help people to find your page with ease.
Ensure you start with the location you are targeting, add the keyword and end with the company name ,don’t exceed 55 characters so as to avoid Google thinking you have duplicated a page, because when your page shows up in the Google results the name of your company will show up first and then followed by the location.
SEO and the right keywords is the only way that you can get your page to be indexed by Google, once you have attained that it becomes very easy to be visible in the search engine and this automatically ranks your page high.
If you are selling a product or service make sue of the keywords that people will probably make use when they are looking for certain products, this makes your page to get focused and more relevant to a searcher.
Unlike the title tags, meta descriptions are never recognized by Google ,this is because the whole idea for a website is not for ranking purpose but to help you in achieving leads, see more details on linknow media.
Keep your meta descriptions short and precise and not to exceed 140characters because they only should have the company name the location you are targeting, key word targeting and call to action.
Even if meta descriptions are not technically ranking factors, Google keeps data of the type of actions that users take on the search engine page and if your page is getting a lot of clicks it is considered to be more relevant and therefore rank higher.
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